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Интеллектуальная Система Тематического Исследования НАукометрических данных |
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The aim of the study is to compare different ways of nudging towards eco-friendly food choices in online shopping for the Russian audience. An important aspect of the study is evaluating the visual attractiveness of the chosen nudging ways by using a neuromarketing (eye-tracking) study and quantitative evaluation of the impact of the most successful visual solutions on the intention to purchase eco products.