ИСТИНА |
Войти в систему Регистрация |
|
Интеллектуальная Система Тематического Исследования НАукометрических данных |
||
In this book, scholars from Russia and Ukraine off er a novel approach to naming investigation in diff erent areas of the speech activity. From the point of view of linguistics, authors analyze the language components of communication in urban space, in mass media discourse and in intercultural communication revealing the various cultural associations and peculiarities of national mentality. Relatively new is the study of urban naming as a kind of media discourse, which draws on techniques from sociolinguistics and forensic linguistic expertise.