Аннотация:Societal challenges create significant risks for society, economies, and public administration systems. In response to these challenges, the rapid development of medical science has made a significant contribution to improving the health of the population. This review analyzes the main trends in EU health research development and shows how the introduction of innovative approaches and new technologies (personalised medicine, electronic and mobile health) contributes to the well-being of the population while combatting the consequences of demographic changes.