Аннотация:The article in question considers the concept of cinema as a social institution that generously lavishes society with new values. Thus, the role of cinema as a powerful tool of ideological influence definitely comes to the fore in the moments of crucial change and innovation. At present we are witnessing a strong positive trend emerging in national cinema. Focusing on the sociological analysis of the 1969 cartoon and the 2022 film about Cheburashka the author shows in what way the meanings embedded in the works reflect the spirit of the times and lead to establishing the closer bond between generations.
