Место издания:University of Latvia, Riga Рига (Латвия)
Первая страница:5
Последняя страница:6
Аннотация:Cultural and linguistic integration is the inevitable condition for people’s coexistence in the multicultural global society nowadays, which is based on the universal cultural and religious concepts represented by various verbal means on the level of language. At the same time one should take into consideration the necessity for national identity preservation and tolerant attitude to different cultural values of specific character. Thus, verbally represented mental structures with the axiological component, i.e. regulative concepts, are of particular importance within these terms as they present cultural values as the highest moral and behavioral options in the society.
It should also be borne in mind that the real conceptual bases for more or less the same mental structures of axiological character can be represented by different means on the linguistic level and the ability of their translation into other cultures is to a great extent determined by its content characteristics embodied in a number of linguistic meanings, that acquire their specific semantic peculiarities in particular contexts.