Technologies of tourism in the modern urban environmentстатья
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Дата последнего поиска статьи во внешних источниках: 30 января 2024 г.
Аннотация:Development of internal and external, international markets due to introduction of IT technologies is one of fundamental aims of modern world economy. The tourism industry is one of the largest consumers of telecommunications technology, and has one of the highest levels of computer equipment in the business world. This is due to the nature of the information that is used in the travel industry. Firstly, this information is very time-dependent, becouse different dates, events, schedules change very often. Secondly, information on tourist products should be timely accessible from various points of the globe. Thirdly, the tourist product consists of a large number of components - transport, accommodation, entertainment - which also require the rapid delivery of information. Personal computer and the Internet, their availability and reliability, contribute to the penetration of new information technologies in all spheres of society. The main tasks of introduction of IT technologies in tourism are an increase of competitiveness of tourist agencies and their products, improvement of tourist service, attract customers, increase profits. Examples of e-tourism are the tourist websites, tourist mobile app, online booking, electronic catalogs of travel products, promotion of tourist product through social networks. Saint Petersburg is a perspective direction for the development of an innovative excursion product. The city has unique historical and cultural resources that need a modern presentation to the tourists. IT technologies used in the organization of excursions around the city today include 3D tours, QR-codes, individual audio guides, computer applications. Innovative technology in the organization of excursions there may be new forms of excursions: quests, games and theatrical excursions. In this context, combining a popular social network with a mobile application and an innovative form of quest excursion into a single competitive product. The tourist excursion market of St. Petersburg needs to be updated tourist excursion products, forms of excursion display. Developers of excursion programs should take into account the mobility of modern tourists, their passion for gadgets, the desire for individualization. The authors believe that it is necessary to create a unique tourist and excursion offer that will combine the information layer of excursions and innovative technologies. The authors propose the concept of creating an electronic quest-excursion in St. Petersburg through mobile application.