Аннотация:The bear cult belongs to the oldest layers of religious beliefs in bear-human relations. It reflects the mutual influence of Finno-Ugric and Slavic cultural traditions. These religious beliefs were also present in medieval Novgorod. The article examines Novgorod’s collection of amulets made of bear fangs, other teeth, and claws along with their chronology, topography and semantic significance. As the study shows, bear worship emerged in Novgorod at the turn from the 10th to the 11th century, based on interactions with the multi-ethnic rural environment, where it has been documented since ancient times. Amulets made of bear teeth played a role as apotropaic objects, connected with the cult of Veles and, probably, also with “bear feast” rituals known from the ethnography of the Finno-Ugrics and other peoples of northern Eurasia.