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Интеллектуальная Система Тематического Исследования НАукометрических данных |
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Creative Technologies Of The Header Complex In The Media Textстатья
- Автор: Lenkova T.A.
- Журнал: European Proceedings of Social and Behavioural Sciences
- Том: 51
- Год издания: 2018
- Издательство: Future Academy
- Местоположение издательства: online
- Первая страница: 501
- Последняя страница: 507
- DOI: 10.15405/epsbs.2018.12.02.54
- Аннотация: Our research is devoted to creative ways of information transfer in modern creolized media text. We pay special attention to newspaper texts, as in the last twenty years in connection with a turning to visual and multimedia workers of periodical press, on the one hand, are forced to seek new ways of winning the target audience to the emerging online publications, Internet resources and numerous electronic media did not deprive them of the reader, and, on the other hand, the rapid development of visualization tools and infographics allows traditional print media to compete at a high level in the market of mass media. Modern creolized media text widely uses several types of communication: writing or verbality, image or visual and gesture as one of the elements of the image. The target audience is gradually turning from a consumer of media products into a full-fledged participant, becoming a "provider of journalism". In a creolized multimedia text, its elements can interact with each other in different ways, either complementing each other or forming a certain hierarchy. The headline complex, quite clearly structured, provides the reader with the freedom to choose different elements, media to get acquainted with the information, suggests different models of reading. The header complex along with the text of the article not only saves time searching for interesting information, but also is a kind of Navigator that helps you choose what you need only.
- Добавил в систему: Ленкова Татьяна Александровна