Global pressure or national identity: strategic challenges for Russian business schools

Gerasimenko, V.; Molchanova, O.

Авторы: Valentina Gerasimenko, Olga Molchanova
Журнал: Serbian Journal of Management
Том: 12
Номер: 1
Год издания: 2017
Издательство: University of Belgrade
Местоположение издательства: Сербия
Первая страница: 133
Последняя страница: 141
DOI: 10.5937/sjm12-12048
Аннотация: Abstract In the context of globalization of the business education market, Russian business schools face a complex managerial problem - how to preserve a business school's identity. The parameters of demand for managerial education in Russia have become significantly more complicated, new global competitive pressure forces have arisen, compelling business schools to adjust and revise their strategies and comply with international standards of the global business education market. Normative pressure is one of the key reasons that encourage business schools to adapt successful overseas education models. However, the impact of market logic often covers normative appeals to adaptation, as reflected in copying and adoption of the US MBA model. Our research aims to show what the priorities of Russian business school MBA students are today in choosing a business school, as well as which of the competencies of graduates are most on demand in the Russian labour market. The research presented in this manuscript was conducted over a period of three years (from 2014 to 2016). During the research, 358 Lomonosov Moscow State University MBA program graduates who study in Russia and Kazakhstan participated in the research as respondents. The research was based on questionnaires forms developed for the survey. The structure of qualities stated by our graduates raises serious challenges to the content and standards of MBA programs in the global context, especially considering the cultural code of the nation, manifested in the practice of doing business. Globalized and marketable specialized managerial knowledge is clearly a priority among graduates today. Keywords: management education, global educational market, MBA programmes, strategy, Russian business schoo
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