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Stakeholder Engagement in the Digital Eraстатья
- Авторы: Kuznetsov Mikhail Y., Solovyova Valeria, Nikishova Maria I., Olshanskaya Maria
- Сборник: Challenges and Opportunities of Corporate Governance Transformation in the Digital Era
- Год издания: 2020
- Место издания: IGI Global USA
- Первая страница: 18
- Последняя страница: 34
- DOI: 10.4018/978-1-7998-2011-6.ch002
- Аннотация: The chapter discusses the issues of corporate interaction of stakeholders in the digital age. The authors identified the characteristic features and practices of the interaction of companies with various categories of stakeholders. The study analyzed key stakeholders of the companies, channels of interaction, and significant topics for discussion. The authors note the importance of the process of managing interaction with stakeholders, balance of interests, building an understandable communication strategy in the process of digital business transformation.
- Добавил в систему: Кузнецов Михаил Евгеньевич