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Mythological Symbolism And Communicative Strategies In The Political Discourse Of Joe Bidenстатья
- Авторы: Petrova Yelena, Bogemova Oksana
- Сборник: European Proceedings of Social and Behavioural Sciences
- Том: 120
- Год издания: 2021
- Место издания: European Publisher
- Первая страница: 523
- Последняя страница: 530
- DOI: 10.15405/epsbs.2021.12.03.70
- Аннотация: For thousands of years, humanity has lived in the power of myth and to this day participates in the mythmaking process. In its attempt to generalize a person's ideas about the world around him, to make itunderstandable, convenient, manageable and reasonable, myth assumes the fundamental properties ofdiscourse. Political discourse is no exception, in which the communicants appear as collective, carefullyplanned mythologized subjects ("power", "voters", " people", etc.). Politicians in their speeches turn tovarious communicative strategies and manipulations to achieve their political objectives. Political mythaims not only to justify a certain course of events, to ensure the people's faith in the right direction ofpolitical actions, but also to create memorable, vivid images of participants in the political process: factsfrom the life of a politician, the image of state policy in general. This article shows how the myth hasbecome an effective weapon of political rhetoric. This study identifies the main myths of Joseph Biden'spolitical discourse: the myth about the enemy, the myth about the social ideal, the myth about the herosavior, the myth about the unity with the team. The most frequent lexical units representing thefundamental mythological concepts in the speech of Joseph Biden are described.
- Добавил в систему: Петрова Елена Евгеньевна