Аннотация:The article is devoted to the psychosocial
aspects of tourism and nature conservation. The authors consider the problems of nature conservation in the context of ecotourism development. The leading problems in the work of
modern «specially protected natural areas» are the following: 1) the organization of tourist destinations and management systems for ecological tourism: it is necessary not only to meet
the needs of environmental, as well as related pilgrimage and educational tourism but also the needs of the destination itself, restoration of unique biological objects, flora, fauna, territories, and water areas; 2) the issues of increasing the ecological culture of the population and meeting the needs of the population in a way that does not hinder and helps the development of reserves and other previously closed or inaccessible areas or water areas. The article considers the integrative model of geo-branding in ecotourism. The aim of the research is to analyze modern problems of protected areas, including in the context of the development of ecological tourism. The article summarizes the views of Russian and world eco-tourism problems researchers.
