Аннотация:The successful implementation of the Ecology National Project, one of the tasks of which is the formationof an integrated system for the management of municipal solid waste, is closely connected with theunderstanding of its role in the reform by each stakeholder. This is achieved through a well-built systemof information and educational measures, i.e. appropriate information support for ongoing and plannedchanges. Information support for the waste management reform should be aimed at communicating thenecessary information to target audiences through various information channels, actively involving theparticipants into the implementation of the project, and establishing the corresponding feedback. Theanalysis of the current situation shows that despite a significant amount of activities and publications onthe topic of waste management, social mobilization and the inclusion of stakeholders (population,business) in the process are often destructive, and sometimes confrontational. The successful wastemanagement reform requires strategic, systematic and measurable information support of the process andinvolvement of all stakeholders.