Аннотация:The purpose – To discuss the essence of the Digital Earth and its civilizational consequences in the scope of cybernetics and semiotics and in the context of the variety of modern "digital" initiatives of nowadays. To present the Digital Earth as a new geospatial paradigm, to discuss its philosophical, cybernetics and social implications. To explain semiotics roots of hierarchical governance architectures and how the Digital Earth triggered the developing of subject-oriented net-centric architectures. To unveil the semiotic “non-digital” conundrum of the Digital Earth. To discuss the ambivalence of the Digital Earth as a decision-making environment and how it can be used to prevent the new hybrid crisis typical of the 21st century. To discuss the emerging of new type of world wars triggered by the COVID- 19 pandemic. To manifest the subject-oriented nature of Digital Earth.