Аннотация:Psychology of everyday life creates a wide conceptual context for interpreting and comparing data obtained in separate psychological studies of identity, attachment and affiliation, collectivism and individualism, intergenerational transmission, etc. The transitivity of everyday life is manifested in the latent transformations, the diversification of the sociocultural environment, the problem of generational change, the antinomy of traditions and innovations, and various lifestyle strategies. The study of everyday human life in modern society takes place in a number of coordinates: stability and flexibility; simplicity and complexity; uniformity and diversity; socialization and individualization, etc. In our study in the first case we examined a social group of educators and psychologists living in small settlements and in megacities. Respondents were differentiated by us in terms of informational, normative and diffused identity as well as commitment to collectivism or individualism in their life strategies. In the second case we examined the differences between adults and adolescents regarding the situation of informational and value (success strategies) transitivity of their daily lives. Teachers and practice psychologists, regardless of their place of residence, are characterized by a prevailing normative identity style. At the same time adults from the metropolis use more flexible life strategies and different stylistic characteristics than adolescents. There is a conflict of identity styles in a modern transitive society. We affirm that the prevalence of horizontal collectivism among teachers and practice psychologists from the megalopolis and small settlement is due more to their professional identity than to the diversification of the sociocultural space.