Аннотация:BRAIN HEMISPHERES ASYMMETRY WITHIN CULTURE STUDIES PARADIGM
Jioeva A.A.
The article deals with the problems of brain potentials realization and representation of the latter in various types of cultures and individual ethnocultures. Meeting the requirements of fundamental and integral research the analysis of the problem leads to the conclusions of correlation of right or left brains to various cultures. Low-context vs. high-context cultures, individualistic vs. collectivistic ones, contact vs. distancised ones, feminine - masculine, polychromic vs. monochromic and other culture types find their connection with the brain hemispheres activities, correlating with the right or left brain. Illustration of the given statements is accordingly supported with argumentation, whereas research itself builds foundation and reveals possibilities for future fundamental studies within the field.