Аннотация:The reappraisal of values in society, in which more and more importance is attached to the modernquality of life and future trends along with the need for its regulation, makes the problem of studying the quality of life as seen by students especially relevant. In the article, the authors analyzed several conceptual approaches to defining the category of «the quality of life». Basing on a questionnaire survey and a conversation with students the main components of this concept were identified. Quality of life was assessed through several basic questions: What does the quality of life depend on? I suppose that the quality of life is ...? What measures are being taken by the government to improve the population’s quality of life? The population category characterized by the highest quality of life? The population category characterized by the lowest quality of life? What measures must be taken to improve the quality of life? How has the quality of life changed in the digital economy? What are the threats to the quality of life? Analysis of the questionnaire survey results has shown that two thirds of the respondents believe that the quality of life depends on the social, economic, environmental, political conditions and only one third of the students comment that the quality of life is determined by each individual’s system of values and lifestyle. The article also presents a number of threats as well as measures aimed at improving the quality of life of people.