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The features of outdoor advertising perception in urban environment (world review)тезисы доклада
- Авторы: Ворожейкина В.А., Черкасова Д.В.
- Сборник: Materials of the International Conference “Scientific research of the SCO countries: synergy and integration” - Reports in English
- Серия: Part 2 (July 31, 2019. Beijing, PRC)
- Том: 4
- Тезисы
- Год издания: 2019
- Место издания: Beijing, China
- Первая страница: 118
- Последняя страница: 124
- Аннотация: There is a world experience of the placing of the outdoor advertising given in this article. About ten cities of the world were considered by us. In each one we have found the features of the placing of outdoor advertising. Advertising image and its color features differ from each other according to the range of factors, prevailing in one or another city. The authors consider the features of application of outdoor advertising in some cities of Asia and Europe, the character of the advertising picture realization, its perception by the viewer and the interaction of advertising construction with the elements of spatial urban environment.
- Добавил в систему: Ворожейкина Вера Александровна