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Интеллектуальная Система Тематического Исследования НАукометрических данных |
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Consumer Behavior As An Indicator Of Subculture Membershipстатья
- Авторы: Фоломеева Т.В., Винокуров Ф.Н., Нагорнова В.В.
- Журнал: The European Proceedings of Social & Behavioural Sciences EpSBS eISSN: 2357-1330
- Том: 64
- Год издания: 2019
- Первая страница: 178
- Последняя страница: 185
- DOI: 10.15405/epsbs.2019.07.23
- Аннотация: The study is devoted to the problem of finding the most meaningful characteristics that describe a person, and in particular, our personal features through our choices in the context of consumption. Since the end of the 20th century, appeared an approach that considers consumption as one of the important determinants of our identity and subculture involvement. The purpose of this study was reconstruction of lifestyle, preferences and belonging to various subcultures based on our consumption. The data we obtained were collected from the social network “VKontakte” and included both social demographic indicators of users and their individual preferences, which we operationalized through their subscriptions. The results of the analysis showed that significant differences between different gender groups and groups with different material wealth. Contrary to previous theories, subcultures are not an attribute of youth groups only. The blurring of the boundaries of both the subcultural communities and their functions for society, as well as the nature of identity in modern conditions, led to an increase in the average age of the participants in the subculture. For each of the selected groups there is its own leading activity connected with a consumption and associated with the whole sphere of other preferences of nominal subculture members. Significant age and generation differences were not found. We planned continue this issue in cross-cultural design to differentiate personal determinants from historical context and cultural features.
- Добавил в систему: Нагорнова Виктория Владимировна