|
ИСТИНА |
Войти в систему Регистрация |
Интеллектуальная Система Тематического Исследования НАукометрических данных |
||
Publicity as an element of social enterprise ecosystem (on the example of Russian Federation)тезисы доклада
- Авторы: Vainer V., Gladkikh N.
- Сборник: The ecosystem for social entrepreneurship and social innovation
- Тезисы
- Год издания: 2016
- Место издания: Hanoi, Vietnam
- Аннотация: Keywords: social entrepreneurship, ecosystem, promotion, public opinion, publicity, Russia One of the important elements of social enterprise ecosystem is general public – it’s knowledge, attitudes and behaviour toward the social entrepreneurship. Level of understanding of “sociality” of this type of business, it’s specific in comparison with ordinary business, positive attitudes to the people who choose to have social business etc. affect many aspects of development of social entrepreneurship – from the growing number of new social enterprises, to the success in promotion of their products and services. Because of that, special programs for promotion of social entrepreneurship have been launched in many countries. In the article, we present classification of ways for promotion (publicity) of social entrepreneurship, on the example of Russian Federation. We defined three main vectors in the development, which are: using of professional media, distribution networks, and mass media campaigns. Each of the vectors is illustrated with case-studies, among which are National Cross-media Project about social entrepreneurs named “Delo Zhizni” (Mission of Life) with approximate coverage 3-5 millions of people, catalogue of Russian social entrepreneurs and others. We summarize the analysis by recommendations for promotion of social entrepreneurship in other countries.
- Добавил в систему: Гладких Наталья Юрьевна