Modern aspects of cultural and historical heritage involvement in tourism activities in Russiaтезисы доклада Электронная публикация

Дата последнего поиска статьи во внешних источниках: 19 июля 2016 г.

Работа с тезисами доклада


[1] Aigina E., Aleksandrova A. Modern aspects of cultural and historical heritage involvement in tourism activities in russia // Beyond the Greate Beauty. Rescaling heritage and tourism. 10/12 February 2016 / Rimini. Book of Abstracts. — Center for Advanced Studies in Tourism, University of Bologna, Rimini campus, 2016. — P. 27–27. The study focuses on problems and prospects of cultural tourism development in Russia. The results of research at national, regional and local level by means of interviews with experts, field trips, scientific literature and directive documents analysis are presented. Russia has huge cultural and historical heritage, which is still inefficiently used in tourism. Starting from 2014 geographical structure of tourist market in Russia is changing. But the demand for cultural tours, though growing, remains largely pending, mainly due to lack of modern tourist products and their poor promotion. Cultural and historical heritage involvement in tourism activities is largely initiated by Russian Ministry of Culture and Federal Agency for Tourism. Particular attention is paid to events based on cultural and historical sites. But the extensive process of event organization is characterized with high uniformity. In 2013 National Calendar of Events was formed in order to reorganize these activities in time and to promote the most original and authentic events. In 2015, national award in event tourism “Russian Event Award” was established to encourage event tourism growth. Moscow experience in running event tourism products based on World Cultural Heritage sites (Kolomenskoye, Red Square) worth mentioning. By means of miscellaneous events Moscow tries to diversify its tourist supply, to move away from existing business tourism specialization and to combine it with other types of tourism. Cooperation between museums and tourist companies is also very important. History preservation in state museums is often opposed to other functions, including tourist activities. In contrast, private museums are aimed at tourists mainly. However, they are not ready to receive tourist groups and therefore of little interest to tourist companies. A case-study on interaction between M.Bulgakov public and private museums located in one building, based on one and the same subject and aimed at similar audience is presented.

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