Аннотация:The image of a society, arbitrarily designed by mass consciousness, acting as an object of human practical activity, giving samples of social life invariably reflect utopias. Utopianism in all historical versions, considers society as a mechanical system, suggesting that it is possible to establish a perfect social order by organizational methods. Ethical norms of utopia appear as a system of regulatory imperatives that express the interests of certain social groups and the social reference point of a person in society. But the utopian social ideal of mass consciousness represents a value model of the average person for whom the higher spiritual values are substituted for profit, the desire for truth is well-being, happiness is bought at the cost of freedom, individuality is treated as a rebellion against public order.