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The development approaches to tourist value propositions of small cities: the case of the Vladimir Regionстатья
Информация о цитировании статьи получена из
Web of Science,
Scopus
Статья опубликована в журнале из списка Web of Science и/или Scopus
Дата последнего поиска статьи во внешних источниках: 21 ноября 2018 г.
- Авторы: Berezka Svetlana, Kolkov Mikhail Y., Pereskokova Elena V.
- Журнал: Worldwide Hospitality and Tourism Themes
- Том: 10
- Номер: 4
- Год издания: 2018
- Первая страница: 498
- Последняя страница: 509
- DOI: 10.1108/whatt-03-2018-0018
- Аннотация: Purpose This study aims to analyze the modern approaches to the development of tourist value proposition and to discuss relevant cases of small cities in Russia. Design/methodology/approach The study uses a case study approach based on the Vladimir Region experience in government and its support for tourism development. Findings Based on the analysis of the main approaches to the development of small cities’ tourist value propositions, the experience of the Vladimir Region is used to discuss composite tourist products combining different values for tourists. Practical implications Several recommendations are offered for developing and improving the tourists’ value propositions of small cities, including clear positioning of a destination from competitors, communicating values that are of high interest to target segments, event marketing, extension of tourist experiences, and networking of small cities that can contribute to the composite tourist value proposition. Originality/value The main output of this study is to provide understanding of approaches to developing tourists’ value propositions for small cities that can be used in transitional economies to contribute to the sustainable development of the territory, based on the experience of the Vladimir Region, Russia.
- Добавил в систему: Березка Светлана Михайловна