How do emotions affect visual semantic search?статьяТезисы
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Аннотация:The influence of the emotional valence of words on the search among the apparently meaningless
sets of elements was investigated. The subjects (n ¼ 28) were to identify and name lexical units
which were located in the matrix (15x15) filled with letters. The hidden words were emotionally
positive, negative or neutral (the emotional valence of the words was established in the
preliminary study). Each matrix contained 10 words with close emotional valence. The order of
the matrices varied, and the subjects didn’t know the emotional status of the matrix in advance.
The number of correctly named words, errors, and basic indicators of the eye movement were
recorded. The results show that the positive emotional coloring of words enhances the
effectiveness of the search: on average, subjects found one word more in an emotionally
positive matrix. It was also found that the dwell time on the relevant areas of interest was
longer as well as the total number of fixations and number of regressive saccades was higher
when dealing with positive matrices rather than with negative and neutral ones. Evidently, the
finding of the first word created the emotional priming effect that affected the organization of the
further search.
This study was sponsored by the Russian Foundation of Basic Research („14-06-00371).