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Интеллектуальная Система Тематического Исследования НАукометрических данных |
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Влияние приемов "формирование повестки дня" и "фрейминг" на социальные установки аудитории СМИдипломная работа (Магистр)
- Научный руководитель: Ширков Ю.Э.
- Автор: Гусева Ксения Викторовна
- Тип: Магистр
- Организация, в которой проходила защита: МГУ имени М.В. Ломоносова
- Год защиты: 2017
- Аннотация: Objective of investigation – describe the agenda-setting and framing influence on the mass media audience’ attitudes. Subject matter of investigation - mass media audience’ attitudes. Scope of investigation - agenda-setting and framing. These concepts in this work are considered as factor that influence on social attitudes. Description of the methodological basis of the research (approaches, theories, concepts). The agenda-setting theory is described in the works of foreign researchers such as M. McCoumbs, D. Shaw, J. Diaring, E. Rogers, J. Cohen. The research of news framing influence on social settings of the audience was carried out by Robert Entman, Parr Ben. The social attitudes definition and their components were given by Smith. The cognitive dissonance theory was developed by Festinger. Methodical procedures. Complex of empirical methods using in this work includes: survey, content analysis of media information agenda, frame analysis and interview. The main conclusions: the month agenda of the adult audience was fully included in the rating. But top content analysis themes weren’t remembered by the audience and were never mentioned. In whole, an objective information agenda is better coordinated with the agenda of the adult respondents. The overwhelming majority of the media audience does not experience cognitive dissonance: trust the selected media, absorb the frame of event, compare and correct their social attitudes. The media audience, experiencing psychological dissonance, has certain discrepancies in its social settings. The disagreement between the settings was recorded on the emotional and cognitive scales.
- Добавил в систему: Ширков Юрий Эдуардович