|
ИСТИНА |
Войти в систему Регистрация |
Интеллектуальная Система Тематического Исследования НАукометрических данных |
||
Customer-centered innovations with Design Thinking and Lean User Researchучебный курс
- Автор: Шерешева М.Ю.
- Год создания: 2018
- Организация: МГУ имени М.В. Ломоносова
- Курс на иностранном языке
- Описание: Ability to find and address real customer needs, create new unique customer experiences, communicate effectively your new products/services ideas to your target audience – are among the core factors of managing innovation successfully. This is essentially the task of navigating through the first stages of the iterative innovation process also known as “Fuzzy Front end of Innovation”. In this course, the students will learn about • key concepts and methods of generating and testing customer-centric business ideas (e.g. Design Thinking, User Research, Lean Startup, Business Model Innovation, Design Sprints); • prospective technologies and markets enabling the creation of new unique user experiences; • modern tools and approaches fostering creativity & innovations, facilitating team-based and project-based work of cross-disciplinary design teams. In particular, students will learn how to get insights into customer needs, get hands-on knowledge on different approaches to market research and customer co-creation. As well the course reviews modern methods for generating market insights, turning them into promising concepts, validating and enhancing the concepts through rapid prototyping, experimentation, and user tests.
- Добавил в систему: Шерешева Марина Юрьевна
Преподавание курса
- 1 февраля 2018 - 31 мая 2018 Шерешева Марина Юрьевна
- МГУ имени М.В. Ломоносова, Экономический факультет
- обязательная, по выбору (спецкурс), семинары, 32 часов
- Автор: Шерешева М.Ю.