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Интеллектуальная Система Тематического Исследования НАукометрических данных |
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History, theory and practice of Public Relations. учебный курс
- Автор: Асатиани Д.Н.
- Год создания: 2015
- Организация: МГУ имени М.В. Ломоносова
- Курс на иностранном языке
- Описание: Public relations is a dynamic and rapidly growing field in Russia which offers a variety of career paths. Whether you're building the public image of a country, an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a good understanding of public relations processes. In this academic course we will focus on short history, theory and introduction to professional practice. The students will learn the core principles of public relations in business, government and other relevant sectors. They will be taught how to develop effective public relations strategies and how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories we will discuss how to work with key publics, using all forms of media for maximum impact. Public relations can thrive only on the basis of creativity, networking and the ability to communicate effectively through compelling content. Since its foundation, research has played an important role in building of successful public relations process. In XXI century, through the emergence of new research methods and advanced technology coupled with the demands of our accelerated pace of business, a new form of public relations is emerging where statistics spark creativity; where data drives more fully integrated communications decision-making; and where technology enables more people to act more quickly and with greater intelligence. For global businesses as well as for public relations, the driving force is known collectively as Big Data. In this new landscape, our graduates will evolve along with their profession to understand and come to terms with the science beneath the art of public relations.
- Добавил в систему: Асатиани Джумбер Николаевич