ИСТИНА

During long time health tourism was considered as a destiny of seriously ill patients or persons of old age. However today the amount of young and old is approximately the same. And one of the main tendence of health resorts development now is extensive entertainment program, instead of a medical profile. Medical profile still plays a significant role in tourists attraction to health resorts, but it was really changed in the context of globalisation and new lifestyle tendencies. The geography of health tourism is quite extensive. Besides traditional europian resorts the increasing popularity gets exotic resorts with not less exotic technicians of treatment (an Ayurveda, SPA, massages, etc.). Health tourism is playing an ever increasing role in the economic and social processes. It has big chances to atrract more tourists because of the demographic and psychographical change and new conditions: new age needs and new life styles. Health tourism in Europe is getting more sustainable: medical checkups, health checks, coaching offers with the aim of lifestyle changes, capability, age complaints, diseases of aging and loss of attractiveness getting more important. The market for Health tourism is continuosly growing. he European resort system has different characteristics depending on the membership of a particular region. These differences affect both the local nuances of general resort of the country and on the structure and features to attract tourists. Thus, there is a need to assess regional differences in the development of the resort in order to increase the number of tourists coming to European resorts in order to get medical care. There are two main directions in the European health resort system. One branch is the Central-Eastern Europe, with its highly visible oriented to traditional medicine, the use of balneological procedures and general medical profile of stay on the resort. The second branch is represented in Western Europe, where resorts are focused on multi-use, including a wellness and entertainment program. In the context of globalization, this classification has undergone some changes. Future prospects Spa Treatment in Europe are directly related to the proper assessment of these transformations.