ИСТИНА

Digitalization has revolutionized consumer behavior, increasing demands for transparency, personalization, and convenience. Consumers now rely on online reviews, personalized recommendations, and seamless e-commerce. Social media and influencer marketing, as seen with Glossier, shape purchasing decisions, while sustainability efforts like Patagonia’s appeal to ethical consumers. However, challenges such as data privacy require businesses to adapt. Companies must leverage digital tools, prioritize customer needs, and embrace innovation to thrive in this evolving landscape.