ИСТИНА

The purpose of the paper is to analyze the case of building relationships by a Russian high-tech startup operating in the field of nanotechnologies. The company has recently invented the technology which is considered ultimately the best in the targeted segment of the world b-2-b market. The main question is: does it makes sense for such a company to aim at the participation in a b-to-b network of knowledge? And if so, what kind of relationships should be built to gain the most promising position which allows the startup to make the most of the invented technology and to change the particular qualities of its intellectual property into sustainable competitive advantage.