ИСТИНА

This type of work highlights the theories on digital communication, digitalization, the definition of "digital crowd" is researched, recommendations are given for overcoming loneliness in the modern digital world and developing and making decisions in all spheres of society's life personally. In this study, the method of qualitative analysis was used. The purpose of the work is to identify the social consequences of digitalization and ways to solve social problems. It is concluded that the problem of loneliness, the loss of one's own personality in the digital crowd, ranging from the imposition of certain standards and values in the virtual world and ending with psychological characteristics.