ИСТИНА

American platform Twitch.tv as a youth media platform The topic of the report is the genre and thematic features of journalistic content on the American streaming platform Twitch.tv and the policy of this service regarding statements about new types of families in the United States. The problem of the study is due to the difference between traditional media, which are used mainly by the older audience, and youth media, whose main consumers are young people under 35 years old, as well as the promotion of new ethical standards. The idea behind this study is to argue that streaming platforms and Twitch.tv in particular are extremely popular media sources among young people. For the report, foreign and Russian Twitch channels were selected, which are divided into the following categories: official media accounts, accounts of political journalists and accounts of video gaming magazines. The random sampling method was used for selection. On the example of these channels, genre diffuseness and hybridization of classical genres were revealed. Such genre specificity and format are unique to media content intended for a young audience. In addition, censorship of statements against the new type of families in the United States was revealed. Moreover, the study of Twitch channels revealed the existence of a complex hypermedia genre, which, thanks to new technological capabilities, combines the properties of all classical media at once, as well as the modified interactive property of new media, and promotes the speech culture inherent in youth into the digital space. The American platform Twitch.tv is a platform with great potential for journalism, as this service is an example of a fundamentally new type of content distribution, as well as interaction with the audience. However, at the same time, there is censorship on the platform aimed at the creators and consumers of content.