ИСТИНА

Can visual priming associated with personal information (field of activity, interests, hobbies, etc.), preceding the presentation of a highly familiar or famous face, affect the efficiency and speed of facial processing? 126 students of the Faculty of Psychology were presented with black-and-white photographs of 21 unfamiliar, 21 famous (actors, politicians, athletes) and 21 personally familiar (university teachers who delivered classes to the study participants) faces each for 200 ms. 7 photos from each category of familiar faces were presented with relevant individual priming, 7 with random priming (landscapes etc.) and 7 without priming. 63 participants had to rapidly answer, whether the face is familiar or not, by choosing the appropriate key. 63 participants had to immediately provide a name if the face is familiar. GEE analysis results have demonstrated that in the absence of priming there are no differences in the efficiency and time of recognition of familiarity of famous persons and teachers, but names of teachers are recalled significantly faster (p<0.0005). A significant effect of relevant priming on the number of names recalled was revealed (Chi-square=10.354(2), p=0.006). However, this effect only applies to the naming of teachers, not famous persons (p=0.011). Another trend identified is the influence of the type of priming on the number of hits in assessing familiarity (Chi-square=3.987(1), p=0.046). Meanwhile, relevant priming did not affect the response time in any of the tasks. Thus, the priming associated with personal information affects the efficiency of recalling the name of personally familiar persons.