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Интеллектуальная Система Тематического Исследования НАукометрических данных |
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Public relations and marketing get confused with one another a lot, in other words, the terms often get used interchangeably to refer to a linked yet distinct set of organizational practices. This study demonstrates the similarity between the two and summarizes the main differences. As this issue has been investigated by many notable scholars, implementation of various notions and approaches will help to draw the line between the disciplines.