ИСТИНА

One of the growth markets of the Russian Federation and the leading countries of the world is e-Business, which is based on general economic laws. This is facilitated by Internet-based technologies that considerably increase the efficiency of implementation of economic activity at all levels simultaneously. The appearance and development of the Network economy, as a totally new stage in establishing the real economy, create conversely new most advanced information-economic environment for running economic activities. There were a large number of international and national studies in the field of e-Commerce; however, the global internet trading is still not comprehensively studied. Many sources consider primarily international practices in the development of e-Commerce, but not all aspects of this experience can be transferred to the national reality because of its specific features and they need to be re-evaluated. Thus, the study and integrated approach to the existing models of e-Business will contribute to the realization of the possibility of effective economic development of the Russian Federation and the leading countries of the world in the twenty-first century.