ИСТИНА

The main aims of philology have always been to scrutinize literary texts. To analyze the specific literary impact we take into account simultaneously the thematic and stylistic peculiarities of a text in order to understand it in its entirety. Nowadays we can apply all the achievements of the philological science to no less interesting material – media discourse when we assess the role and function of stylistically marked linguistic elements used in media texts for rendering its imaginative content and for producing aesthetic affect, which brought them closer to artistic texts that philology has been employed to analyze for centuries.