ИСТИНА

The presentation describes the results of the study of creative activity in social networks. Thanks to the Internet creative forms of self-expression are more accessible for everyone especially in social networking and becoming increasingly popular. As a part of the virtual self-presentation the creativity is influenced by both psychological and social factors specific to the virtual space. Understanding of the specifics of creative activity in social networks reveals interesting features of virtual communication affecting the creative process. In the present study, we conducted qualitative analysis of the subjects‘ records in social networks for one year, revealing the level of actual creative productivity and the subjects’ reaction on social evaluation of their creativity (via feedback from audience). Using a battery of techniques we identified psychological influences on the creative productivity such as creativity, value of creativity, implicit theory of creativity and psychological adaptation factors (self-acceptance, locus of control, domination-subdomination scale, acceptance of others and emotional comfort). Based on the intercorrelation between various factors and the correlation with an actual level of creative productivity we developed a structural model of creativity process in social networks. Results of the study identified significant regularities of social and psychological influences on creative activity and revealed a combination of personal factors that ensure the independence of the creative activity from external evaluation.