ИСТИНА

• Охват: Международная
• Даты проведения: 19-22 октября 2023
• Место проведения: Ифран, Morocco
• Организатор:
  Al-Akhawayn University in Ifrane (AUI)
• Число участников: 40
• Число иностранных участников: 40
• Число участников из МГУ: 3
• Число докладчиков: 1
• Веб-сайт: https://immaa.org/immaa-conference-2023-submissions-accommodation-and-transportation/
• Описание конференции:

  The International Media Management Academic Association (IMMAA) invites submissions of theoretical and empirical research papers and case studies on all aspects of media management for its 17th conference, Oct 19-21, 2023, in Ifrane, Morocco. Hosted by Al-Akhawayn University in Ifrane (AUI), the conference aims to bring together academics, senior and early career researchers, and professionals in all areas of media management, new media, economics, corporate communication and related fields. IMMAA strives to be a truly international association and encourages participation from all countries in English, Arabic, and French (official and spoken languages of the host country). The 2023 IMMAA conference theme is Media Transformation: A Road map for the future. We welcome submissions addressing the challenges and opportunities of media management in the new digital and technological transformation era. We suggest three P axes: Purpose: Why and What do media need to transform? People: How prepared are media institutions and media managers for the transformation? Processes: How should the media proceed with the change? We also welcome topics that engage with the following topics but are not limited to: Business models for media and digital media Monetization strategies for content Audience engagement and measurement Social media and its impact on traditional media The use of artificial intelligence and machine learning in media management The role of data and analytics in media decision-making Media regulation in the digital age The future of media and entertainment industries Innovation, media entrepreneurship, and start-ups Research and renewed methodological approaches to study and teach media management Submissions of extended abstracts should be at most seven pages or 2000 words (double space, font 12). The empirical papers should include the research objective and a summary of the conceptual framework, methodological approach, findings, discussion, and limitations. Submissions of panel proposals should include a 300-word purpose of the panel, abstracts of 300 words for each presentation, and a 100-word short bio of each panelist and the panel organizer/chair.

• Добавил в систему: Вьюгина Дарья Михайловна

Доклады:

• 2023 Structural Transformation of the Russian Media Industry in Times of Crisis (Пленарный)
• Авторы: Vyugina D., Salikhova E.

• 2023 The Evolution of Russian Media Policy: Navigating Controversies in a Rapidly Digitalizing Media Landscape (Устный)
• Авторы: Vartanova E., Vyugina D.