ИСТИНА

• Охват: Международная
• Даты проведения: 27-29 сентября 2023
• Место проведения: University of Piraeus, Греция
• Организаторы:
  The European Marketing Academy (EMAC)
  The University of Piraeus
• Число участников: 250
• Число участников из МГУ: 2
• Число докладчиков: 120
• Веб-сайт: https://www.ode.unipi.gr/en/news/emacregional2023/home
• Все конференции этой группы
• Описание конференции:

  The theme of the Conference is “Marketing beyond the limits of Certainty: Distinguishing Twilight from Dawn”.We are witnessing an increased consensus among both scholars and citizens that we are all passing through rising tides of uncertainty. The Global pandemic, the destruction of the environment, the shrinking of US power and the birth of a new Chinese global empire, the disaffection with democracy that many observe, are all doomsayers’ delights. Marketing scholars are for long aware that we are gripped by VUCA (volatility, uncertainty, complexity and ambiguity) but resist the notion that the future will bring only threats rather than new opportunities to live well.The conference aspires to address the challenges of applying marketing in these times and to introduce our scientific domain as an antidote to pessimism. Marketing has always been the window of the firms to the real world and as such, a major opening to rationality, reality and re-imagination. We envision marketing as a force behind the expansion of our horizons. But as all social science disciplines, when faced with the darkness of uncertainty, marketing is forced to re-examine its fundamental doctrines if it aspires to provide meaningful prescriptions for marketing and corporate strategy amidst today’s geopolitical tsunami. At the age of Uncertainty, as the centennial issue of Foreign Affairs claims, our business, technological and philosophical status quo is a precarious predicament from which economies need to escape. It is our duty to seek even the slightest glimpse of light and to expand it to a bright and sunny path, always following the ancient Greek notion of moderation (Metron).

• Добавил в систему: Пахалов Александр Михайлович

Доклады:

• 2023 Hotel owner personality and guest experience: a netnographic study in Kamena Vourla, Greece (Стендовый)
• Авторы: Пахалов А.М., Домбровски И.Я.