ИСТИНА

• Охват: Международная
• Даты проведения: 15-17 июня 2022
• Место проведения: Мюнхен, Germany
• Организатор:
  Macromedia University of Applied Sciences
• Число участников: 100
• Число участников из МГУ: 4
• Веб-сайт: https://www.media-management.eu/emma-conferences/munich-2022/
• Описание конференции:

  The 2022 Annual Conference of the European Media Management Association (emma) is organized under the participation of the Media Economics Division of the German Communication Association (DGPuK) and takes place at Macromedia University of Applied Sciences in Munich. The conference took place physically in Munich and partly online. Digital transformation of media and adjacent industries fundamentally changes the challenges managers face (Bartosova, 2011; Loebbecke, & Picot, 2015; Napoli, 2018; Noam, 2018; Will, Gossel, & Windscheid, 2020). To successfully develop and drive media businesses in the twenty-first century, media decision-makers increasingly need entrepreneurial thinking (Achtenhagen, 2017; Innerhofer et al., 2018; Whittington, 2018). Making sense of their audiences’ digital traces demands at least to some extent also an understanding of information technology (Gillespie, 2014; Kosinski, Stillwell, & Graepel, 2013; Liu, & Hsu, 2019; Napoli, 2018; Newman, 2021; Smith, & Telang, 2016).Major international players like Amazon, Alibaba, Google, or Netflix have already embraced the new world of data at an early stage and established very successful business models. Scholars thus see it as one of the biggest requirements for media management to stay up to date with the dynamics of digital media markets and technological developments (Förster, & Rohn, 2015; Kolo, & Haumer, 2021; Noam, 2018). However, technological shifts have not only changed management practices, but also brought new approaches to regulation and policy (Budzinski & Mendelsohn, 2021; Donders, Raats, & Tintel, 2020; Donders et al. 2021; Doyle, 2020; Doyle, Paterson, & Barr, 2021) that differ across countries or regions like spanned by the EU. Furthermore, as the COVID-19 pandemic has hit the world, its potentially uneven and inequitable longer-lasting effects across different groups of individuals, industries, and nations have to be taken into account.Business model and product innovation are driven by digital technologies (Villi, & Picard 2019), entrepreneurs, and intrapreneurs setting up new ventures, as well as changed media policies also blur or change boundaries between media industries, the structure within them, and the relation to other business sectors (Holt, & Perren, 2019). For the emma conference in 2022, we, therefore, focus on the reorganization of media industries driven by digital transformation, entrepreneurship, and regulation.

• Добавил в систему: Вьюгина Дарья Михайловна

Доклады:

• 2022 Generation Z as a game changer of the media industry in Russia (Приглашенный)
• Автор: Vyugina Daria

• 2022 Media regulation in the context of digital transformation in Russia (Устный)
• Авторы: Vartanova Elena, Vyugina Daria