ИСТИНА

• Охват: Международная
• Даты проведения: 22-24 сентября 2021
• Место проведения: Варшава, Польша
• Организатор:
  Kozminski University
• Число участников: 170
• Число участников из МГУ: 2
• Число докладчиков: 50
• Веб-сайт: https://www.kozminski.edu.pl/en/emac-regional-conference-2021
• Все конференции этой группы
• Описание конференции:

  Digital revolution has radically transformed marketing environments, inducing profound changes in organizations, their marketing activities and research. Nowadays, we assume digital marketing to be something natural. Can digitalization, however, progress even further? What further changes should we expect? Or maybe, on contrary, we need a digital detox? What are the challenges to marketing in the era of automation and big data? The Conference focuses on the impact of technology on marketing. It aims to diagnose what changes digitalization brings to marketing theory and practice, and what are the directions of the development of digital environments and marketing.

• Добавил в систему: Пахалов Александр Михайлович

Доклады:

• 2021 Online Reviews and Generation Z's Hotel Choice: Evidence from an Eye-Tracking Study (Устный)
• Авторы: Пионт И.Э., Пахалов А.М.