Аннотация:Awareness of social responsibility by a business is one of the keys to the successful and harmonious development of society, to prevent its stratification and internal conflicts. The concept of Corporate Social Responsibility and international standards that underlie its institutionalisation is universal. Cross-cultural studies show that differences in business practices and goal-setting are culturally determined. It is reasonable to expect that differences in value orientations will also manifest in building relations between business and society, including in new aspects related to the formation of modern information and digitalisation society. The article examines the impact of digital technology on changing the social contract and the emergence of new business models based on ecosystems. We hypothesise that for the development of СSR programs, the differences in value orientations will be manifested, among other things, in building relations between business and society, including in new aspects related to the formation of a modern information society. The authors characterise the contribution of stakeholders to the business ecosystem's economy, determine the main directions of change in corporate social responsibility policy, and characterise the main strategies for innovative development of business ecosystems.