Аннотация:Tourism plays an important role in ensuring the sustainable development of countries and nations in our days, but the management of tourism requires the establishment of specific information products aimed to deliver precise, complete and context information to different population groups. Solving this problem requires the joint use of various semiotics.
We propose to discuss the concept of heterogeneous information system, based on mixed semiotic structure. System consists of to main modes: text, and visual (signless) representation. User can select most useful semiotic model interactively for best efficiency. From this point of view context represented by signless images of different types: satellite imagery, geolocated photos, and spherical panoramas.